Graphic Design | Where: Sydney, NSW

A single yellow balloon unites the visual approach for the 2010 Festival, created by Saatchi Design, acting as a symbol of hope, optimism, renewal and ideas after what has been a tough year for many.

The new brand identity which builds on the enduring position, this is our city in summer, has been brought to life across multiple platforms including the Festival brochure, TV commercial, interactive website, print campaign and outdoor signage.

Check out Sydney Festival 2010
Check out Saatchi Design

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← TGM Contributes to 22 Magazine by Adam Beneke