The car is symbolic of everyday life, and particularly of life in the suburbs. The Holden is often referred to as ‘Australia’s own’, and the HQ series was one of the highest selling ever with almost half a million sold during its run from 1971-1974. They are rarely seen on the roads today, replaced by a much more diverse selection, symbolic of a larger diversity in society in general.
One side of the billboard depicts the vehicle in a state of collapse, decay and disrepair and the opposing side showing an image of the same vehicle, as it looked brand shiny new in 1971.
The billboard explores how elements from the past fade away but also live on, literally and through memory and stories. This becomes a celebration of the cyclical, constantly evolving, revolving, recycled and tenuous nature of culture and the ‘everyday’. This in turn becomes a hope for transformation, growth and renewal as much as a sense of nostalgia and respect for the past.
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A definite great read..Tony Brown
Thank you so much for your kind words. Glad you like it mate!