Products / Technology | Where: Nationwide
The new low carb beer has certainly caused a stir/buzz in the Aussie community, having been labelled dangerous and sexist. Three friends from Sydney have taken on the Australian beer market with a unique world first marketing concept for their beer. Using modern ink technology, the beer label features a 1950s-style pin-up called Daisy, whose red bikini disappears as the beer level drops and the bottle warms up.
Personally I think it’s a great marketing approach. I do know some people (women) who would get offended, but I know a whole lot more who wouldn’t really care. As long as the beer tastes good, Aussies everywhere will drink it. What do you think? Is it a yay or nay?
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I'm a woman, I'm not offended by this! The only part I don't like is the "I'd tap that!" tagline. It ruins the cute/retro vibe.
It's quite clever though....
pretty clever way to position/launch a beer. i'm sure they'll do all right!
Tagline should be "You don't have to be a stud to pick up skinny blondes" I guess it gives every guy a chance to have a naked woman in the palm of their hands at the end of every night. ;)
Frankly, the illustration is rather poor
I love the illustration! it has that authentic 1950's look and feel. Great Idea guys!